Welcome! We're happy you're here.
Grouply is the modern, affordable solution for concept focus group needs, designed specifically for trial attorneys.
Your Privacy Matters. 100% of firm information and case details remain anonymous throughout the process, we aim to make focus groups accessible and worthwhile, whether you are an independent lawyer or a large firm.
A Smarter Process
Ordering a Focus Group
All focus group participants have been pre-vetted as registered voters and for their ability to produce clear, relevant feedback to questions and foster open peer to peer dialogue.
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1. Start with "Book a Focus Group" button. Select preferred service, choose booking date. *Booking date begins the 7-day time clock till due date. No attendance is needed from the law firm. Make any notes to the Group Moderator about requested demographics of participants, tone, etc. Complete booking.
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2. Shortly after your booking confirmation email you will receive a second email to upload the focus group script, survey questions and any diagrams being used.
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3. Deliverables will be returned within 7 calendar days of the booking date.
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Deliverables
With our Signature Focus Group service, we ensure all details are simple, seamless and handled in a timely manner. Whenever you work with Grouply, you can trust that you’re in great hands.
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The Signature Focus Group Package
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12 pre-vetted as US registered voters dedicated to reviewing and deliberating over your case materials
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90-minute recorded session of front facing participants, including timestamps of primary questions.
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Report of written answers from participants on every question asked as well as additional questions and comments posed
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Demographic report of participants
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Comprehensives Session Analysis
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7-day return time of deliverables
Tools to Win.
Focus groups remain an indispensable opportunity to adjust approach based on juror sentiment before setting foot in the courtroom. Embracing criticism, not defending against it, allows for true growth. The goal should be to lose the mock trial in order to win the real one.
Prepare for trial by gathering insights into how potential jurors will view your case. While a focus group cannot replicate actual trial conditions, the benefits are considerable when utilized properly.
Careful recruitment of demographically diverse participants allows attorneys to gauge reactions from mock jurors representing the likely pool of potential jurors. Attorneys gain invaluable perspective into how the facts, evidence, and testimony land with this representative group.
Understand juror perspectives.
Attorneys can evaluate which witnesses and experts connect best with mock jurors as well as refine visual aids like videos, diagrams, and PowerPoints based on mock juror feedback.
Identify effective testimony and presentations.
Tracking mock juror demographics and deliberation comments helps attorneys determine positive and negative juror profiles to target or strike during jury selection.
Develop voir dire strategy.
Thorough defense presentations allow mock jurors to reveal weaknesses that attorneys can shore up pre-trial.
Test defense strategies.
Asking targeted questions beyond just verdict decisions elicits discussions highlighting previously hidden juror concerns, confusion, or sensitivities.
Uncover unknown issues.
FAQs
BOOK A DATE- Does anyone from the firm need to be present during the Focus Group Meeting, or at any time during the process? No. The booking date can be thought of as the "start" date. Day 1 begins the day after a meeting is booked, and deliverables are due back within 7 calendar days.
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SURVEY & SCRIPT- What information will be covered during the focus group? You have 90 minutes worth of time to use as you wish. Test theories, exhibits and diagrams. Get perspectives on defendant, witness or expert credibility.
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OUR PARTICIPANTS- We recruit our participants differently to ensure they are registered voters. Our participants have a very high employment rate and ability to communicate clearly and think critically. Every session will include a report including participants:
Marital Status Zip Code
Age Range Education Completed
Political Affiliation Income
Gender Employment Status
Ethnicity Political Leaning
Religious Affiliation Number of Children
Get in Touch
